Winners reports

  • Digital Design: Motion Design
    • Agency: Circus Advertising Co Ltd

      Client: Eclosia Group

      Brand: Eclosia

      From a simple start-up 50 years ago to a consolidated group today, Eclosia has activities regrouped into six sectors. The problem: How do you communicate on a highly diversified group which is also dedicated to sustainable development? The solution: A 3D animated film to create a link between the sectors through a single monochrome material: recyclable paper

    • Agency: Tryangle

      Client: Brandactiv

      Brand: Mimil

      Welcome to the mystical world of our favourite feline friend. This animated spot, based on an existing radio advert created by the brand’s traditional advertising agency, aims to showcase the independent, mystical, playful and loving nature of the cat. Which only cat owners can understand and appreciate. The cartoon adopts a noire look and feel which matches the cat’s temperament but offers in the end a lot of hope for unconditional love… but you will need to have some Mimil Cat pellets on the side for that.

    • Client: Mission Verte (NGO)

      Brand: Mission Verte

      A self-financed & low-budget 3D / 2D cartoon animated video to sensitise the local population about the consequences of beach littering and pollution. Despite the laws in Mauritius, littering is unfortunately a common sight in public places such as beaches, road side, natural environments, river banks and urban areas. The primary aim of this educational video was to show the environmental impact, threat to human health and economical consequences of selfish people. We believe that a change of mindset and habits of people will make our planet a better place to live. This video was displayed on Facebook on the 6th of April 2017 and was viewed over 100 000 times in just one week. At this date, the video has been viewed over 140 000 times and shared over 2 500 times. That video was also used for sensitising professionals in Mauritius and was even displayed through the social media channels in Reunion Island, Madagascar and South Africa. Video information: https://www.facebook.com/pg/MissionVerte.Maurice/videos/ https://vimeo.com/211911603 Duration: 1 minute 47 seconds Language: Creole / French captions Format: Full HD 1080 Broadcast channels: Facebook & WhatsApp

    • Client: Physis Energy

      Brand: Physis Energy

      Physis Energy helps countries in Africa to create Energy while contributing to community development. Physis needed a to explain in simple terms its values and objectives. We came with a motion video exposing the facts about electricity in Africa, then using the case of Omar, a boy in an African village. How the advent of electricity helps him and his parents have access to new opportunities.

    • Agency: Tryangle

      Client: BrandActiv

      Brand: Mimil

      Inspiration for the new Puppy Pellets came from an existing 30 seconds Radio Advertising. The initial Advertising Agency created a 30" radio spot for the launch of the new Mimil Puppy Pellets for a campaign that only contained traditional media (Print & Radio). Few days following the campaign, our agency was assigned to create and manage the Mimil Facebook account. On the lookout for new content for social media, past campaigns creatives were brought to our attention including a fun and dynamic Radio Advert which inspired this Cartoon, Simple yet Dynamic and Fun video that would appeal to many Mauritian dog lovers. The video we created has added visuals to the sound, focusing on the feeling that both were never created separately… but don’t tell anyone.

  • Digital Design: Website & Application design
    • Agency: Circus Advertising Co Ltd

      Client: Telkom Kenya

      Brand: Telkom

      What best to drive the dynamism of a new brand than a website that carries its characteristics. Using the brand’s tagline, Moving with you, we created a website that is as vibrant and colourful as its brand philosophy. The graphic elements of the logo, the now iconic chevrons, are used throughout the pages to instill the forward movement of Telkom. However, the special feature about this website is that it had to host 200 pages. So we cleverly made these pages look different with the use of only... 20 templates, based on the Telkom's chevron design. Highly appealing, dynamic and modern, we ensured the pages were simple and light while keeping the branding alive at all times. Truly, a website that moves with you.

    • Agency: Digital Footprint Ltd

      Client: Spotseeker

      Brand: Spotseeker

      Spotseeker connects riders and extreme sport lovers with accommodations, equipment rentals, sport schools and car rental providers located near the best spots in Mauritius.

    • Agency: Circus Advertising Co Ltd

      Client: ENL

      Brand: La Balise Marina

      La Balise Marina, the only residential marina of Mauritius, comprises 143 freehold waterfront residences and high-end facilities. We designed a high-end website which gave out important information to potential buyers or investors. Although the website does the job of an e-commerce website meant to collect data from buyers and investors, we managed to make it feel upmarket and get people attracted to the dream they sell. This was also helped by the different icons we created based on marine life to help its appeal, and call to action buttons which generated click through information each time.

    • Agency: Digital Footprint Ltd

      Client: #Tamarina

      Brand: #Tamarina

      Creation of a new website for #Tamarina.

    • Agency: FCB CREAD

      Client: FCB Cread's network

      Brand: FCB Cread

      Brief : Cread is affiliated to FCB. FCB CREAD is to adopt its new brand identity and positioning: Be brave to embrace change. Strategy : Create an email teasing game to trigger interest in the change that was about to happen and at the same time acts as a greeting for the new year. Creative : Create an interactive e-Card where a homeless guy is shown. People had to ‘re-brand’ that person using different clothes and accessories.

  • Brand Environment Design: Events
    • Agency: Circus Advertising Co Ltd

      Client: Eclosia Group

      Brand: Eclosia

      Eclosia, one of the top 5 Mauritian corporate groups is dedicated to sustainable development. On their 50th anniversary, rather than just celebrate themselves, they chose to use the event as a platform to reinforce their message of sustainability. With the world’s first Recyclable event. Over 30 designers, artists and craftsmen worked tirelessly for 2 months to produce 20 different installations. Each designed to tell the story of one of the subsidiaries within the group, creating a 400m2 town made almost entirely of Cardboard. Over 4000 people attended the event over the course of 6 days. And in the end we left an impression on people by leaving none on the environment. Over 90% of our project was successfully recycled.

    • Client: Attitude

      Brand: Attitude

      There is no such thing as designing an event as this requires to seduce all senses. In the case of The Ravenala Attitude grand opening, we wanted to invite guests to start an unforgettable voyage to the new resort, around the inspiration of the ravenala tree. We designed the entire night, from the animations, music, show, costumes, invitations, etc; taking great care of details such as establishing the logo as an iconic element that one would recognise on decors and outfits. The flow of the event went crescendo to end up, late on the night with astonishing fireworks over the hotel suite and sea. Production partner: Impact Production

    • Agency: Magna Carta

      Client: Cim Finance

      Brand: Cim Finance

      Cim Finance is a non-banking financial institution operating very successfully since over 30 years. Going back to basics, Cim Finance needs to reconnect with its core priorities such as re-focusing more on the customer, highlighting its posi6on as a responsible lender, freshening its image as being more accessible, telling its story, engaging its employees. In other words, putting pause on the daily routine and taking a step back to think about who they are, what they do and how they do it. They have embarked on a brand strategic thinking exercise over the last 6 months whereby a series of workshops has been conducted with the TOP 60 managers of the company in order to extract the DNA of the company, namely their purpose and their guiding principles. Along to the DNA exercise, Capgraph was appointed as agency to develop the new brand repositioning identity, which includes the new Tagline – Cim Finance – La Vie Avance as well as new colours to the logo. We, Magna Carta, were appointed for the event, which comprised of the celebration of the employees through the 30 years of the company and the reveal of the new brand repositioning identity. We decided to have to work in 3 steps Pre launch event with emailers and teasers – using the guiding principles and progressively introducing some touch of new brand repositioning. Event Part 1 30 years – 18 August 2017 history Walkthrough Event Part 2 Cim Finance Party Area under the new colours of the Company. The staff invited to the event did not know about the brand positioning new identity and everything was done to keep it as a surprise. Pre-launch: One month prior to the event, we have proposed emailers as well as a Save the Date using the guiding principles and progressively introducing some touch of new brand repositioning. The Event We chose L’Aventure du Sucre as we needed to have 2 different areas to have the event. Part 1 In the Museum of Sugar Adventure World was the 30 years Cim Finance Walkthrough where the staffs were invited to visit the exhibition about their history. All the pictures were kept in gray scale and sepia to give the feeling of the past images. We have also worked on a video, which narrated Cim Finance history from 1987 to 2017. The atmosphere created there was a very corporate one with the light theme completely blue and amber. They did not expect about the new logo reposition identity as well as the new colours. The unveiling of the brand repositioning identify was done through another video which shows the colour elements put together by children of different age group same as Cim Finance which has evolved and ready to move forward to its bright future. Part 2 The Party Area, which was in the restaurant, was completely branded to the new colours of the company, demonstrating also that from the 30 years history we move forward to the new Cim Finance essence, dynamics, fresh and colourful. Different elements including new visuals of the campaign, coloured decoration and lights played a big role in creating this new atmosphere.

    • Agency: MAURICE PUBLICITE LTD

      Client: Club Export

      Brand: Club Export

      Club Export organizes themed meetings and events relative to the exportation sector, to inform about and guide willing companies through the export process, covering all its aspects, namely; juridical, logistical, administrative steps, amongst others. The event needed to focus on smart cities and sustainable development from an island’s perspective. A fresh approach using appealing graphics and iconography laid out the basis for an all-round hoarding to represent the selected theme.

    • Agency: Atoba

      Client: Pharmacie Nouvelle

      Brand: BLEDINA

      A Mall Activation with experts (nutritionists) to answer parents questions about infant nutrition. Educating the parents about different needs of their children and the importance of food diversification. A playground setup for parents to leave their children under pro supervision while they are discussing with the nutritionist. Together with push girls and a Mascot to attract people to the stand, there was a promotional offer for Mother's Day in store to boost the sales of Bledina.

  • Communication Design: Publication & Editorial Design
    • Agency: Circus Advertising Co Ltd

      Client: Eclosia

      Brand: Eclosia

      From a simple start-up 50 years ago to a consolidated group today, Eclosia has activities regrouped into six sectors. The Eclosia Group has always had people at its heart. The concept in designing a book for its 50 years is thus centered around these people, who have always had their hands in the development of the group. These same hands are exalted throughout the book be it through its handcrafted typography, illustrations and the 3000 signatures of each and every employee.

    • Agency: Circus Advertising Co Ltd

      Client: ENL

      Brand: Villas Valriche

      An award-winning development in the unspoiled south of Mauritius, Villas Valriche is set in 2500 hectares of unique experiences, stretching from the mountains to the turquoise waters of the lagoon. From the beach to the hillside, we chose to turn this unique asset as their main statement. What if the different altitudes gave you the chance to choose your point of view?

    • Agency: OXO Conseil & Communication

      Client: Evolution Ltd

      Brand: Sundays Magazine

      Sundays is a hedonist guide to alternative lifestyle. This bilingual quarterly magazine features the universe of culture and leisure in the Indian Ocean, and beyond. Through documented and illustrated narratives, Sundays reports on exclusively authentic experiences. The magazine is distributed in 5-star hotels of Mauritius.

    • Agency: OXO Conseil & Communication

      Client: Evolution Ltd

      Brand: Koze Mag

      Kozé is a free bimonthly magazine (paper and online) that covers the cultural scene of Mauritius. Through its calendar, it gives an overview of the most exciting happenings of the island. Every issue of Kozé is eagerly awaited for its caustic and informal tone, its dynamic design and its creative editorials, which are deeply rooted in the local culture. Kozé’s DNA is absolutely pop, modern and offbeat.

    • Agency: Circus Advertising Co Ltd

      Client: Sun Resorts

      Brand: Sun Resorts

      Sun Resorts Ltd owns and manages a collection of luxury resorts in the Indian Ocean, each one of them having different value propositions. A very B-to-B brand, unknown to the final consumer, there was a task of transforming Sun Resorts into a B-to-C brand and to create a brand architecture which links all the hotels to the mother brand while preserving their own unique personalities. Following the work on the brand architecture, we developed a specific environment for each hotel but with one common element: The circle of the Mother Brand identity. We used this singular element to create various patterns, each one pertaining to each of the specific positioning of the hotels. This was also the case when designing the brochure where the patterns inspired by a mere circle offered numerous possibilities to portray the richness of the brand. Different taglines were also created for each hotel.

  • Craft in Design: Best use of Illustration
    • Agency: Circus Advertising Co Ltd

      Client: Panagora

      Brand: Camel Nuts

      A nuts brand that literally makes people go nuts.

    • Client: La Sentinelle Ltée

      Brand: Caractère Ltée

      Brief Develop and produce a print object to demonstrate the know-how and expertise of Caractère, printing company of La Sentinelle group. The context Established in 1997, Caractère Ltee is a sub-company of La Sentinelle Group, the first media group of Mauritius. Caractere is the leader in the printing industry and has a large customer base in the local and regional market. It offers a wide range of additional services and performs printing works such as brochures, magazines, books, annual reports, check books, continuous paper, among others. The printing industry is a complex one; with different printing techniques and different paper types, colors and weightage. Advertisers and customers can quickly be lost in the large range of choices and can’t visualise the end result. The objective was to develop an object which can facilitate and resolve the above issue. The project The idea was to assemble a wide range of printing techniques and papers, constructing a unique tool: a dynamic and creative agenda/calendar. The concept was to build 12 sections for the 12 months composing 2015-2016’s year being a continuous discovery every month. Thus for each month, one must open the section of the month to reveal the content of the inside pages which are composed of the 4 coming weeks of the month with informative, interactional and practical informations such as quotes related to the dates, public holidays, stickers, planners, etc). In short, this object contained : A wall calendar Postcards Multi-Folded Annual Calendar Paper Diecuts Objects Note pages Planner Stickers + 30 different types of papers Printing techniques : Lithography, Flexography and Serigraphy Colors 1 – 6 Colors including Quad and pantone printing Finishing : Total Varnish Selective UV Varnish Orange skin Varnish Hot Foil Embossing Filming Grooving Cutting Perforations Metal Binding Spiral

    • Agency: Circus Advertising Co Ltd

      Client: Eclosia Group

      Brand: Eclosia

      From a simple start-up 50 years ago to a consolidated group today, Eclosia has activities regrouped into six sectors. The Eclosia Group has always had people at its heart. The concept in designing a book for its 50 years is thus centered around these people, who have always had their hands in the development of the group. These same hands are exalted throughout the book be it through its handcrafted typography, illustrations and the 3000 signatures of each and every employee.

    • Agency: MAURICE PUBLICITE LTD

      Client: BrandActiv

      Brand: Tropical

      Having been on the market for more than 4 decades, the Tropical brand seemed like a landmark brand on the island. It has always been top of mind but in recent years, new competitors have been chipping away small chunks of the market. Thus, the brand needed to reinvent itself while also gaining new market shares. Through research and insight, a younger generation of consumers was to be targeted to create a new bond with a brand they did not relate to. The way forward maximised on the visual appeal through illustrated animations, while also reflecting the brand’s positioning, “great ideas from a small box”. Both creativity and fun were the driving forces behind the illustrated TVC campaign.

    • Agency: FCB CREAD

      Client: Mexa

      Brand: Mexa

      Brief : Portraying MEXA as a modern, innovative and professional entity in the export sector through its annual report and get people to actually read it. Strategy : Celebrate one of the main pillars of the Mauritian economy by putting textile at the forefront through all its ecosystem. Creative: We created a pie chart in the form of a yarn spool with each thread representing 1% of the chart. In total, there are 100 threads appearing in the design.

  • Craft in Design: Best use of Typography
    • Agency: Circus Advertising Co Ltd

      Client: Eclosia Group

      Brand: Eclosia

      From a simple start-up 50 years ago to a consolidated group today, Eclosia has activities regrouped into six sectors. The Eclosia Group has always had people at its heart. The concept in designing a book for its 50 years is thus centered around these people, who have always had their hands in the development of the group. These same hands are exalted throughout the book be it through its handcrafted typography, illustrations and the 3000 signatures of each and every employee.

    • Client: La Sentinelle Ltée

      Brand: Caractère Ltée

      Brief Develop and produce a print object to demonstrate the know-how and expertise of Caractère, printing company of La Sentinelle group. The context Established in 1997, Caractère Ltee is a sub-company of La Sentinelle Group, the first media group of Mauritius. Caractere is the leader in the printing industry and has a large customer base in the local and regional market. It offers a wide range of additional services and performs printing works such as brochures, magazines, books, annual reports, check books, continuous paper, among others. The printing industry is a complex one; with different printing techniques and different paper types, colors and weightage. Advertisers and customers can quickly be lost in the large range of choices and can’t visualise the end result. The objective was to develop an object which can facilitate and resolve the above issue. The project The idea was to assemble a wide range of printing techniques and papers, constructing a unique tool: a dynamic and creative agenda/calendar. The concept was to build 12 sections for the 12 months composing 2015-2016’s year being a continuous discovery every month. Thus for each month, one must open the section of the month to reveal the content of the inside pages which are composed of the 4 coming weeks of the month with informative, interactional and practical informations such as quotes related to the dates, public holidays, stickers, planners, etc). In short, this object contained : A wall calendar Postcards Multi-Folded Annual Calendar Paper Diecuts Objects Note pages Planner Stickers + 30 different types of papers Printing techniques : Lithography, Flexography and Serigraphy Colors 1 – 6 Colors including Quad and pantone printing Finishing : Total Varnish Selective UV Varnish Orange skin Varnish Hot Foil Embossing Filming Grooving Cutting Perforations Metal Binding Spiral

    • Agency: OXO Conseil & Communication

      Client: Shangrila Doha

      Brand: Shangrila Doha

      Chinese brushes! inked illustrations! and a menu folder inspired 1920’s Cheongsam dress! The aim was to create an oustanding menu design for Shangri-La Hotel, Doha’s restaurant, specialised in chinese food and delicacies.

    • Client: Bouigue Développement (Maurice) Ltée

      Brand: anbalabaz

      Located between the green hills and the crystal-blue lagoon of Baie du Cap, is the new IRS village of Anbalabaz, with its desire to both preserve and enhance the local heritage. The Didot typography chosen and reshaped for the brand identity is contemporary yet indigenous, graceful and understated, it is the perfect balance of modern architecture and traditional inspirations.

    • Agency: The Jupiter Drawing Room

      Client: Blast Communications

      Brand: Blast Communications

      Blast Communications, the leading PR agency in Mauritius was looking for a simple, impactful and cost effective way to celebrate its 10 years across multiple media channels. We decided to to make the best use of typography to brand this anniversary. It was at the same time a huge opportunity for Blast Communications to do its own PR.

  • Communication Design: Direct Marketing: Calendars, Invitations, Greeting cards etc.
    • Client: La Sentinelle Ltée

      Brand: Caractère Ltée

      Brief Develop and produce a print object to demonstrate the know-how and expertise of Caractère, printing company of La Sentinelle group. The context Established in 1997, Caractère Ltee is a sub-company of La Sentinelle Group, the first media group of Mauritius. Caractere is the leader in the printing industry and has a large customer base in the local and regional market. It offers a wide range of additional services and performs printing works such as brochures, magazines, books, annual reports, check books, continuous paper, among others. The printing industry is a complex one; with different printing techniques and different paper types, colors and weightage. Advertisers and customers can quickly be lost in the large range of choices and can’t visualise the end result. The objective was to develop an object which can facilitate and resolve the above issue. The project The idea was to assemble a wide range of printing techniques and papers, constructing a unique tool: a dynamic and creative agenda/calendar. The concept was to build 12 sections for the 12 months composing 2015-2016’s year being a continuous discovery every month. Thus for each month, one must open the section of the month to reveal the content of the inside pages which are composed of the 4 coming weeks of the month with informative, interactional and practical informations such as quotes related to the dates, public holidays, stickers, planners, etc). In short, this object contained : A wall calendar Postcards Multi-Folded Annual Calendar Paper Diecuts Objects Note pages Planner Stickers + 30 different types of papers Printing techniques : Lithography, Flexography and Serigraphy Colors 1 – 6 Colors including Quad and pantone printing Finishing : Total Varnish Selective UV Varnish Orange skin Varnish Hot Foil Embossing Filming Grooving Cutting Perforations Metal Binding Spiral

    • Agency: FCB CREAD

      Client: Mexa

      Brand: Mexa

      Brief : After CEOs and executives mostly ditched the traditional diary for handy smartphone apps, the challenge was to make it conquer their hearts again. Strategy : All of us beat boredom by doodling in our notepads/documents. Humans always go back to pen & paper. Creative : Revive the interest in the tactile, emotional and unique feel of pen and paper. Disrupt the user’s routine in a way technology will never be able to : the diary disguises itself as the user’s “adventurer’s journal” throughout the year because life is an adventure.

    • Client: Diizz Interactive

      Brand: Diizz Interactive

      For our Holiday card, we wanted to meet several requirements: 1. Keep the paper card – as it is really nice to still receive something by post. 2. Engage people with the card 3. Link it with Digital 4. Link it with social media After brainstorming, we knew we wanted something that could stay on the receiver’s desk for more than 2 weeks. It had to be a gimmick. It had to be personal. Things were getting clearer. We said what if they could customize that gimmick. Yeah great idea! What would it be? Ok it’s xmas time, it can be a tree. It will a blank xmas tree people could decorate with pen or pencils…nd they could really get creative. So we thought of the concept on 4 seasons as the overall theme. We developed 4 cards and there were x-mas tree cut-outs in them. Half of the requirements. How to link it with digital? So we asked everyone who receive it to take a picture of their decorated tree and post them on facebook with the hashtag Diizz. In parallel we made a short 4-season video that people could watch online – and sent with the ecards.

    • Agency: P & P Link Co. Ltd

      Client: Unicorn

      Brand: EVOLIS

      B to B mailing to corporate

    • Agency: P & P Link Co. Ltd

      Client: Unicorn

      Brand: PARKER

      B to B mailing for corporate

  • Communication Design: Annual Reports
    • Agency: MAURICE PUBLICITE LTD

      Client: Afrasia Bank

      Brand: AfrAsia Bank

      Reckoned as a hallmark sporting event, the first edition of AfrAsia Bank Mauritius Open held on 7-10 May 2015 at Heritage Resorts was the only tri-sanctioned golf tournament in the world endorsed by the European, Sunshine and Asian Tours. The Bank’s commitment to golf remains strong, a sport echoing its values and a passion shared with all stakeholders. Utilising the corporate colours help strengthen the classy aspect of the brand while also reflecting on the prestige of the sport.

    • Agency: FCB CREAD

      Client: Mexa

      Brand: Mexa

      Brief : Put forward the seafood industry as one of the future pillars of the economy. Strategy : Treat the annual report as a seafood product for export. Creative: Create a simulation of a "frozen annual report".

    • Agency: Circus Advertising Co Ltd

      Client: United Basalt Products

      Brand: UBP

      UBP is the leader in the market for building materials in the segment of blocks, aggregates and rocksand. We used different angles of the same action to portray the many works that lie behind a finished product. Inspired by the pattern of the UBP products, we created the main visual asset of the annual report.

    • Agency: OXO Conseil & Communication

      Client: Ciel Textile

      Brand: Ciel Group

      The Aim Of This Annual Report Was To Communicate The Financial Statement Of The Company Through A Playful And Entertaining Way Using Textile Close Ups And Elements From The Sewing Universe.

    • Agency: FCB CREAD

      Client: Mexa

      Brand: Mexa

      Brief : Portraying MEXA as a modern, innovative and professional entity in the export sector through its annual report and get people to actually read it. Strategy : Celebrate one of the main pillars of the Mauritian economy by putting textile at the forefront through all its ecosystem. Creative: Strike the mind of the audience at the first glance with a ‘clothes’ hanger’ instead of a traditional annual report.

  • Brand Environment Design: Retail / Corporate
    • Agency: Circus Advertising Co Ltd

      Client: Mauvilac

      Brand: Mauvilac

      Launched in 1964, Mauvilac is a leading and 100% Mauritian paint manufacturer in Mauritius. For their salon stand, we made a structure in the shape of an M. As the brand stands for creators, the stand was designed as a doodling book.

    • Client: Footfive Co. Ltd

      Brand: FOOTFIVE

      Brief • Branding of existing lower floor, consisting of a welcoming area and four 5-A side football ground • Conception and development of an E-Sports Lounge on the second floor The context Located at Bagatelle Mall, FootFive has been created to enable players, regardless of their age or skill, to find the most stunning sensations in the practice of 5-A side football with a maximum of pleasure and a minimum of constraints. The first indoor Football Centre in the island offers you to play as much as you like in a fun and friendly environment. Launched in February 2016, the lower floor of Bagatelle Centre had no FootFive branding, except those of sponsors. For the second floor, FootFive had an unoccupied area as players did not go there as previously expected. The project The lower floor project consisted of branding the exterior façade, bar and the main corridors between the pitches. Our input in the project also included the development and production of several elements helping in the day-to-day running of the centre: menus, scoreboard, staff badges, pitch names and cautionary boards. The second floor was a blank canvas, a real challenge to take up! We imagined a space where players could express their passion by playing Esports Games. Our first step was to develop the new lounge’s logo, in the same graphic line as the main FootFive logo. We then conceptualized, designed, choose meticulously and produced each item of the E-Sports Lounge: flooring, playstation modules, sitting arrangements to the painting, electrical part and branding of the floor, among others.

    • Client: BrandActiv

      Brand: Ultra Doux

      The essence of Ultra Doux is to treat your body with the best of nature. In view to create awareness for their Olive Mythique line, last October, it was clear to us that we should bring a bit of nature to the stores. We chose to work with a warm wooden pattern and to ally it to the brand visuals. We designed 2 different podiums, for the largest one we opted for a bold set-up recalling a small barn with an olive tree in its center. Strong shelving integrated harmoniously in the shelving, offering an holistic and engaging look. Production partner: Seriplus

    • Agency: Logos Publicity Ltd

      Client: Cheekips Ltd

      Brand: ORA

      Plastic waste is everyone’s problem. Who have never seen plastic drums lying around in their back yard or in refuse? We thought about what we could do to reduce the impact of plastic waste to our environment. At first, Logos’ mission was quite simple, i.e. to provide our Client with display units to be placed in Supermarkets. Instead of using the usual displays, we thought about a creative way to recycle plastic drums. Empty blue drums were used for our Client’s product presentation in point-of-sale areas and it came out that they are great for attracting attention, easy to move and can fit in a fairly small space.

    • Agency: Capgraph

      Client: CIM Finance

      Brand: CIM Finance

      CIM Finance is a non-banking financial institution offering financial solutions such as hire purchase for less privileged communities. They had a very corporate and rigid identity and needed to be more appealing to their customers et been seen more as a "Solution finder, and life enhancer" rather than a financial institution. We had to create a working environment that was in phase with the new identity that we created for them and apply them to the offices.

  • Branding: Creation of a new Brand Identity: Consumer
    • Agency: Circus Advertising Co Ltd

      Client: Telkom Kenya

      Brand: Telkom

      Telkom Kenya Limited was Kenya’s first telecommunications provider in Kenya trading under the Orange brand since 2007. In June 2016, Orange France sold its entire shareholding to Helios Investment Partners. So, a new brand was needed. We created this new brand from scratch for this young progressive Kenya and handled the global project: market research, brand positioning, brand identity, retail design, website and launch. Chevrons were used as part of the name but also to represent the heritage and forward thinking philosophy of the brand.

    • Agency: Circus Advertising Co Ltd

      Client: My Moris

      Brand: My Moris

      MyMoris, literally meaning My Mauritius, is dedicated to safeguard the culture, history and heritage of Mauritius. It aims at getting tourists to step out of their hotel rooms and discover the authentic Mauritius. MyMoris is an invitation to adventure into the melting pot of cultures, generosity and unusual experiences with Mauritians around the island. With authenticity at the root of its experience, its logo was designed in exactly the same way. Using an amalgamation of authentic Mauritian icons like slippers, old bikes, frangipane flowers, thus portraying a unique set of experiences. MyMoris values the patrimony of Mauritius and thus did its printing through the last letterpress printing house on the island and manual serigraphy to design its handcrafted bags.

    • Agency: Circus Advertising Co Ltd

      Client: Avipro

      Brand: Avishop

      Launched in 1985, Avishop aims at democratizing poultry farming through the supply of one day old chicks, feed and technical advice to farmers. We created a logo which integrates a glimpse of their core business, the chicks. Besides representing the chick, this part of the design is also made to look like a conversation bubble which promotes the warm welcome and listening faculties of Avishop with regards to farmers.

    • Agency: FCB CREAD

      Client: Design Differently Ltd

      Brand: Euphoria

      Brief : Create a shop with designers’ furnitures for a contemporary lifestyle and high-end consumers. From brand strategy, naming, visual identity, store experience etc. Strategy : Hijack the ecosystem of fashion. Creative : Euphoria’s visual language is a fusion of fashion and designer furnitures. It is being portrayed as the pinnacle of designers’ furniture shop.

    • Agency: The Jupiter Drawing Room

      Client: Sotravic

      Brand: Armada Rental

      Armada Rental is a brand new equipment rental company for a broad scope of construction and infrastructural projects. The client was looking for a powerful brand identity that would be highly visible on a maximum of media, supports & platforms. Moreover, the logo should depart from the traditional color codes of heavy equipment brands ( ex: Caterpillar, Hyundai, etc). It should also reflect the brand values and characters newly developed, namely, bold, reliable, human and matchless service.

  • Branding: Refresh/Rebrand of an existing brand
    • Client: COCO UP LTD

      Brand: COCO UP

      Brief Develop a clear, fun and authentic brand architecture based on COCO UP core values with the objectives of improving the brand position in the local market while strengthening its social commitment. The context It is in Mauritius, small paradise island set in the middle of the Indian Ocean where nature has always been generous, that COCO UP was born. Arnaud Dalais, coconut fan and founder of COCO UP, always aimed to shake the coconuts. Creation and innovation are his passions. COCO UP is a journey through the wild coconut palms. Products taste as fresh as in nature, just like as if the consumer picked it up from the tree itself. COCO UP is a human story; various and complementary talents, teamwork in a warm and dynamic environment. For the coconuts acrobats, it's getting up at the dawn, going up in trucks that make lots of noise while driving, climbing trees with the birds singing and seeing the sun rise ... then choosing, cutting and go down coconut clusters of several kilos with ropes ... finally, carry them, cut out and extract the best. Today, years have passed and COCO UP continues to grow, to innovate, to bring truth, to share and to propose “custom made” products... It is thanks to all these know-how that this adventure is possible. They have not finished dreaming. COCO UP, l’artisan du coco. (COCO UP, the coconut craftsman) The brand promise We believe each coconut tree is unique, each coconut is unique and we promise that every COCO UP product is handmade, therefore unique. Brand pillars: Natural Mauritian Authentic Unique True Fun Close The objectives: • Revitalize the brand through a fresh, modern, familiar and on the move communication • Develop an identity, which reflects the COCO UP products: 100% natural, adapted to the different targeted markets: local as well as an international approach mainly access to the French-speaking, Anglo-Saxon countries. • Enhance the understanding that coconut has healthy benefits. The target audience: • Mauritians: men, women, children, hindus, creoles, muslims, chinese, whites, students, unemployed, active, retired. Every Mauritian! • Those who share the same values as Coco Up (Sports / Healthy / Artistic / Citizen Engagement / Mauritianism) Communication strategy: What coconut are you? Just like human beings, coconut trees and coconuts do also come in several forms and colours, which characterize them. Based on this course of action, we have developed the new identity of COCO UP around the human factor by attributing a human personality to the product. We developed a list of traits in relation to the coconut. Just like human beings, coconut trees and coconuts do also come in several forms and colours, which characterize them. Based on this course of action, we have developed the new identity of COCO UP around the human factor by attributing a human personality to the product. We developed a list of traits in relation to the coconut. Coco faya (‘faya’ meaning party), coco fesse (‘coco fesse’ being a type of coconut, very much present in Seychelles Island and well known in Mauritius), coco bureau (‘bureau’ meaning work), coco paresse (‘paresse’ meaning lazy), casse coco (‘casse coco’ meaning cutting a coconut), coco rhum, coco zumba, cocochanel, coco green, coco tendresse (tendresse meaning affection), coco arty, coco ayooo (ayoo meaning (xxxx), coco happy, coco funky, coco smiley, air coco, coco zen, coco truc, my coco, mon coco, mo coco (meaning my coconut in Mauritian creole), mo dilococo (meaning my coconut water in Mauritian creole), dilo apandan (a Mauritian expression meaning coconut), l’eau suspendue (a Mauritian expression meaning coconut), coco nature, coco sportif (‘sportif’ meaning sportive).

    • Agency: MAURICE PUBLICITE LTD

      Client: Oxenham

      Brand: Oxenham

      As a private, family company, it was important for OXENHAM to consolidate and increase local market share. Because of their wide product range and diversified activities, they needed an increased visibility on their brand. Well-known and respected in Mauritius, the perception of the company did not match their achievements and objectives. OXENHAM’s new corporate identity incorporates a human aspect for an amplified proximity to the public. It captures and portrays a positive feeling through conviviality and is symbolised by the underlying “smile”. The uppercase letters represent character and stability while the lower case letters reflect an accessible and warm feeling.

    • Agency: Circus Advertising Co Ltd

      Client: Sun Resorts

      Brand: Sun Resorts

      Sun Resorts Ltd owns and manages a collection of luxury resorts in the Indian Ocean, each one of them having different value propositions. A very B-to-B brand, unknown to the final consumer, there was a task of transforming Sun Resorts into a B-to-C brand and to create a brand architecture which links all the hotels to the mother brand while preserving their own unique personalities. Following the work on the brand architecture, we developed a specific environment for each hotel but with one common element: The circle of the Mother Brand identity. We used this singular element to create various patterns, each one pertaining to each of the specific positioning of the hotels. This was also the case when designing the brochure where the patterns inspired by a mere circle offered numerous possibilities to portray the richness of the brand. Different taglines were also created for each hotel.

    • Client: LUX* Resorts & Hotels / Café LUX*

      Brand: Café LUX*

      CREATING THE BEST COFFEE IN MAURITIUS Due to its high demand and resounding success, we wanted to expand the Cafe LUX* concept and bring it both to Mauritius and Internationally, through exciting franchise opportunities. With 5 Café LUX* outlets in operation within our resorts, we have branched out and opened our first Café LUX* franchise at the Trianon Shopping Mall, Mauritius in May 2015. With this expansion, the ‘in-resort’ branding for Café LUX* had to be reviewed so as to adapt to new environments; that of commercial centers. Therefore, the need to have a bolder visual identity that stand out in this type of aggressive environment became vital for the success of the brand. The next slides show the evolution from the previous visual identity to the current one. Independent from the resorts, Café LUX* currently operates at Trianon Shopping Park, Bagatelle Mall and at Sir Seewoosagar International Airport with two outlets. A new outlet will be opening soon at Le Caudan Waterfront. Cool and trendy, it’s a laid-back spot to catch up with friends and perfect for a light lunch with a focus on homemade fresh products. Visitors to Café LUX* can expect to enjoy the passion, quality and stylish ambience of the authentic Café LUX*.

    • Agency: RedHouse McCann

      Client: PhoenixBev

      Brand: Phoenix Beer

      Phoenix Beer was launched in August 1963 and has since been enjoyed by all Mauritians, being their most preferred beer. With a fruitful journey of over 50 years, Phoenix Beer was now looking towards new horizons and to be aligned with its consumers desires. For this reason Phoenix Beer decided to rejuvenate its look. Carefully designed, it has been crafted to align itself with the aspirations of a new generation, while keeping its appeal to the generation that grew up with their beer and staying true to its values and personality, and the core elements which make up its identity.

  • Packaging: Product Design
    • Agency: MAURICE PUBLICITE LTD

      Client: Oxenham

      Brand: Oxenham

      As part of its recent rebranding, Oxenham had a couple of special edition items produced, one of which was the Kheops carafe. As one of the great kings of Egypt, Kheops had the Great Pyramid of Giza erected. The Kheops carafe stands out by its virile, athletic design; large shoulders, impressive looks and a curved fine body to the base with a thick glass belt. The golden cap is elegant and sublimes the bottle, while the copper foil finish matte label gives this bottle a sensation of elegance and chic that sublimes the concoction; a special edition rhum for their 85th birthday. Coming in a dark blue velvet and recyclable box, the Oxenham Special was destined to its most faithful clients.

    • Agency: FCB CREAD

      Client: Lafarge Holcim

      Brand: Baobab 6

      Brief : Lafarge Ltd was launching its new cement Baobab6 falling under the popular cement brand Baobab. The new cement has 6 usages and it is targeted to individuals. Strategy : Come up with a packaging that’s classy and at the same time bold. Creative/Result : Standing out from the crowd were the words! So the design of the packaging makes use of contemporary graphics and colours. Even the small pack has been designed with a handle to make it practical and this is relatively a new approach for this product category.

    • Agency: Circus Advertising Co Ltd

      Client: Morissimo

      Brand: Morissimo

      Morissimo is the first 100% Mauritian educational board game. The design is highly inspired by Mauritius where the colours and design elements are typical of the island’s treasures ranging from its famous sega to its unique dodo. We made sure to use tropical colours which helped in making this game lively and entertaining for one and all.

    • Agency: MAURICE PUBLICITE LTD

      Client: Medine

      Brand: Les Jardins de Medine

      As a relatively new brand, “les Jardins de Medine” wanted to establish themselves as producers of fresh, and appetising fruits and vegetables, while also maximising on its high quality products. The implementation and execution for their packaging needed to encompass that same feel and stand out on the shelves versus competitors’ products. A choice of vibrant complementary colours and a fresh design, coupled to a specific illustrative style, make “les jardins de Medine” packaging an unmissable item on the customers’ journey.

  • Packaging: Label Design
    • Agency: Capgraph

      Client: Proxifresh

      Brand: VegMe

      Proxifresh is a fruit and vegetable reseller - in bulk for supermarkets. They have decided to create a brand in order to sell hand picked, quality vegetables in a packaging to target higher end consumers. The first item they chose was the Letuce, so we created a packaging for each defferent mix of letuce targetting young, rich and lazy consumers. Colours are very bright to get away from the traditional "green" packaging of vegetables - and handwritten messages on a fun tone of voice were written on the packaging.

    • Agency: Circus Advertising Co Ltd

      Client: Beaubebe

      Brand: Bebedou

      Bebedou is a Mauritian nappy brand which decided to launch its range of baby care products. We chose a unique design style where animals and funny texts add humours to the tedious task of taking care of babies.

    • Agency: Capgraph

      Client: Neofoods

      Brand: Neofoods

      Neofoods is a "Healthy Food Distributor" in Mauritius. They have decided to create their own brand and start packaging their own products. We created a few different labels for the different food grains they were selling using vibrant colours to make healthy food more attractive!

    • Agency: Lemon Agency Ltd

      Client: BRANDACTIV

      Brand: LA TROPICALE

      Our company was approached to carry out the rebranding of La Tropicale ice cream and sorbet. The existing logo comprised of a joker that symbolized Italian Ice Cream but did not relate to the brand’s key markers. We decided to create a new identity that would convey a tropical feel while highlighting the local craftsmanship of the product. The origins of major ingredients were further factors that gave the brand its originality and freshness. The outcome was a simple, modern, yet elegant visual identity that aligns with the premium quality of the product, the expertise and know-how of the artisan-manufacturer. A simple colour coding coupled with crisp photography enabled customers to easily identify their favourite flavour.

    • Agency: RedHouse McCann

      Client: PhoenixBev

      Brand: Gister

      For GISTER PREMIUM BEER, the agency accompanied the client for the name generation, identity and collaterals development. Gister takes its roots into the history of beer making. THE SYMBOL: THE JAR OF KNOWLEDGE Drinking beer dates back to early civilisations. Besides being a merrymaking activity, knowing about beer meant that one was sophisticated, and it was used as a measure of how knowledgeable one was about everything else. The jar, in which the beer was served, was a symbol of near-perfection and was required by the elite members of society. Our logo is the representation of one such jar. Today, it embodies the quality of our beer. The Gister symbol also speaks about discernment: for the insightful people who will recognise the intrinsic value in our beer, its fine ingredients, and its moments of indulgence. Our name, a gister, is someone who gets the gist of a subject matter, who can participate in conversations with subject experts without getting lost along the way. He is also someone looking for self-indulgence. Gister. For those who know.

  • Branding: Creation of a new Brand Identity: Corporate
    • Agency: Circus Advertising Co Ltd

      Client: ENL

      Brand: Moka

      Moka is a smart city at the heart of the island, at the crossroads between modernity and authenticity. It is a central urban area dedicated to sustainable development. We wanted to show this connection with nature and portray the warm living environment it offers. The logo also uses all the graphic elements which converge to its name to portray its location at the heart of the island, imbued with authenticity and elegance.

    • Agency: Design Lounge Ltd

      Client: Liaison Private Office

      Brand: Liaison Private Office

      The brief consisted of creating a logo for a conciergerie and consultancy company for a British client based in Mauritius.

    • Client: Centre Libellule

      Brand: Centre Libellule

      As part of this project, we developed the logo, brochure, stationery and website for Centre Libellule. Centre Libellule is specialised in the multidisciplinary assessment of people presenting with developmental, intellectual and academic difficulties. It needed a versatile brand and visual identity that could work both online and offline - but above all make reaching out to the center less daunting. When you google Libellule, there are literaly 1000s of versions of dragonfly logos. So how to make something stand out, recognizable and not cliché? It started with a long incubation process. The logo needed to be modern, subtle and emotional. We changed the versions again and again. From fonts to colors and the dragonfly’s silhouette - until all the pieces were falling together to create a harmonious ensemble. The thin handwritten typography gives a soft and emotional touch to the identity and its fluid movement goes along with the flow of the dragonfly. A thin and simple sans serif font has been chosen for the text at the bottom so that it does not compete with the other elements. The main colours are purple and orange. They are quite close to each other and a mixture of them creates an impactful gradient that fits well with the flow and fluidity of the logo. The purple colour is commonly used to represent harmony of mind and emotions while the orange radiates warmth and happiness. Both colours fit well in the purpose of the center that helps people in need of psychological or physical help to communicate. As we were developing the marketing materials, we knew the brand identity was an effective one and that we were going to make an impact. Because we could easily apply it on a brochure or a website. For us, it was all about creating a connection with our audience, from how you experience the website or simply how you feel when receiving a business card.

    • Agency: RollingPicktures Ltd

      Client: Mr Pratik Ghosh for Justori

      Brand: Justori

      Commissioned for the logo design and icon for android and iOS in December 2016. Out of the 5 proposals, a graphic element that symbolises a headphone that echoes “sound” and “connectivity” was the preferred choice. An approach that combines use of the shapes of both the letters J and S together and asymmetry to achieve a minimalist and abstract aesthetic. A technique often used to create easy to recognise and easy to recall visual metaphors.

    • Agency: The Concreate Agency Ltd

      Client: Bank ONE

      Brand: Bank ONE

      Bank ONE Private Banking - Design of new look&feel + Collaterals

  • Craft in Design: Best use of Photography
    • Agency: Digital Footprint Ltd

      Client: #Tamarina

      Brand: #Tamarina

      A collection of awesome photos of #Tamarina

    • Agency: OXO Conseil & Communication

      Client: VHL

      Brand: Seven Colours

      The seven colours represent the seven chakras of the human body. The challenge for the new identity of the brand, was to translate their philosophy of holistic healing and their commitment to nature. Using a full spectrum of light, we litteraly chased the sun with a prism a whole rainy day. Result couldn’t have been better though. Lucky us!

    • Agency: Circus Advertising Co Ltd

      Client: United Basalt Products

      Brand: UBP

      UBP is the leader in the market for building materials in the segment of blocks, aggregates and rocksand. We used different angles of the same action to portray the many works that lie behind a finished product. Inspired by the pattern of the UBP products, we created the main visual asset of the annual report.

    • Agency: Sphere Media Technologies

      Client: Sphere Media Technologies Ltd

      Brand: Savinia Bistrot

      On the occasion of Mother’s day, to promote the new Brunch menu of Savinia Bistrot, we decided to create an online quize trivia around the elements and dishes in the Brunch. For this sake a dedicated photoshoot with a sharp focus on the tiny details of the dishes, was done. The idea behind this was to create a visual impact of the actual dish by showcasing the dish as it will be served in the restaurant. The campaign was about creating four engagement post (mini-games) including 3 visual graphics and one video. The winner should have answered all the 4 questions.       

    • Agency: The Jupiter Drawing Room

      Client: Leal & Co Ltd

      Brand: Mitsubishi

      Mitsubishi decided to come out with a campaign that would encourage vehicle owners to buy original spare parts. The brief was simple and direct i.e put emphasis on the dangers of using parallel importers brands or non-genuine brands. As the vehicle market owners market was quite vast, our challenge was to use easily-understood visual images. Photography was the perfect medium.