Title : Oxenham
Brand : Oxenham
As a private, family company, it was important for OXENHAM to consolidate and increase local market share. Because of their wide product range and diversified activities, they needed an increased visibility on their brand. Well-known and respected in Mauritius, the perception of the company did not match their achievements and objectives. OXENHAM’s new corporate identity incorporates a human aspect for an amplified proximity to the public. It captures and portrays a positive feeling through conviviality and is symbolised by the underlying “smile”. The uppercase letters represent character and stability while the lower case letters reflect an accessible and warm feeling.