Best use of Photography

Title : Mitsubishi Spare Parts

Brand : Mitsubishi

Description :

Mitsubishi decided to come out with a campaign that would encourage vehicle owners to buy original spare parts. The brief was simple and direct i.e put emphasis on the dangers of using parallel importers brands or non-genuine brands. As the vehicle market owners market was quite vast, our challenge was to use easily-understood visual images. Photography was the perfect medium.