Title : Mimil - Chien
Brand : Mimil
Inspiration for the new Puppy Pellets came from an existing 30 seconds Radio Advertising. The initial Advertising Agency created a 30" radio spot for the launch of the new Mimil Puppy Pellets for a campaign that only contained traditional media (Print & Radio). Few days following the campaign, our agency was assigned to create and manage the Mimil Facebook account. On the lookout for new content for social media, past campaigns creatives were brought to our attention including a fun and dynamic Radio Advert which inspired this Cartoon, Simple yet Dynamic and Fun video that would appeal to many Mauritian dog lovers. The video we created has added visuals to the sound, focusing on the feeling that both were never created separately… but don’t tell anyone.