Title : Mexa Annual Report 2015
Brand : Mexa
Brief : Portraying MEXA as a modern, innovative and professional entity in the export sector through its annual report and get people to actually read it. Strategy : Celebrate one of the main pillars of the Mauritian economy by putting textile at the forefront through all its ecosystem. Creative: Strike the mind of the audience at the first glance with a ‘clothes’ hanger’ instead of a traditional annual report.