Title : Mall Activation
Brand : BLEDINA
A Mall Activation with experts (nutritionists) to answer parents questions about infant nutrition. Educating the parents about different needs of their children and the importance of food diversification. A playground setup for parents to leave their children under pro supervision while they are discussing with the nutritionist. Together with push girls and a Mascot to attract people to the stand, there was a promotional offer for Mother's Day in store to boost the sales of Bledina.