Title : LA TROPICALE GLACES - REBRAND & LABEL DESIGN
Brand : LA TROPICALE
Our company was approached to carry out the rebranding of La Tropicale ice cream and sorbet. The existing logo comprised of a joker that symbolized Italian Ice Cream but did not relate to the brand’s key markers. We decided to create a new identity that would convey a tropical feel while highlighting the local craftsmanship of the product. The origins of major ingredients were further factors that gave the brand its originality and freshness. The outcome was a simple, modern, yet elegant visual identity that aligns with the premium quality of the product, the expertise and know-how of the artisan-manufacturer. A simple colour coding coupled with crisp photography enabled customers to easily identify their favourite flavour.