Creation of a new Brand Identity: Corporate

Title : Justori mobile app logo


Brand : Justori


Description :

Commissioned for the logo design and icon for android and iOS in December 2016. Out of the 5 proposals, a graphic element that symbolises a headphone that echoes “sound” and “connectivity” was the preferred choice. An approach that combines use of the shapes of both the letters J and S together and asymmetry to achieve a minimalist and abstract aesthetic. A technique often used to create easy to recognise and easy to recall visual metaphors.