Title : From iconic to live even bigger
Brand : Phoenix Beer
Phoenix Beer was launched in August 1963 and has since been enjoyed by all Mauritians, being their most preferred beer. With a fruitful journey of over 50 years, Phoenix Beer was now looking towards new horizons and to be aligned with its consumers desires. For this reason Phoenix Beer decided to rejuvenate its look. Carefully designed, it has been crafted to align itself with the aspirations of a new generation, while keeping its appeal to the generation that grew up with their beer and staying true to its values and personality, and the core elements which make up its identity.