Title : The Exporter's Adventure Diary 2016
Brand : Mexa
Brief : After CEOs and executives mostly ditched the traditional diary for handy smartphone apps, the challenge was to make it conquer their hearts again. Strategy : All of us beat boredom by doodling in our notepads/documents. Humans always go back to pen & paper. Creative : Revive the interest in the tactile, emotional and unique feel of pen and paper. Disrupt the user’s routine in a way technology will never be able to : the diary disguises itself as the user’s “adventurer’s journal” throughout the year because life is an adventure.