Refresh/Rebrand of an existing brand

Title : Café LUX* Rebranding - 'ReUpload'


Brand : Café LUX*


Description :

CREATING THE BEST COFFEE IN MAURITIUS Due to its high demand and resounding success, we wanted to expand the Cafe LUX* concept and bring it both to Mauritius and Internationally, through exciting franchise opportunities. With 5 Café LUX* outlets in operation within our resorts, we have branched out and opened our first Café LUX* franchise at the Trianon Shopping Mall, Mauritius in May 2015. With this expansion, the ‘in-resort’ branding for Café LUX* had to be reviewed so as to adapt to new environments; that of commercial centers. Therefore, the need to have a bolder visual identity that stand out in this type of aggressive environment became vital for the success of the brand. The next slides show the evolution from the previous visual identity to the current one. Independent from the resorts, Café LUX* currently operates at Trianon Shopping Park, Bagatelle Mall and at Sir Seewoosagar International Airport with two outlets. A new outlet will be opening soon at Le Caudan Waterfront. Cool and trendy, it’s a laid-back spot to catch up with friends and perfect for a light lunch with a focus on homemade fresh products. Visitors to Café LUX* can expect to enjoy the passion, quality and stylish ambience of the authentic Café LUX*.