Title : Baobab 6
Brand : Baobab 6
Brief : Lafarge Ltd was launching its new cement Baobab6 falling under the popular cement brand Baobab. The new cement has 6 usages and it is targeted to individuals. Strategy : Come up with a packaging that’s classy and at the same time bold. Creative/Result : Standing out from the crowd were the words! So the design of the packaging makes use of contemporary graphics and colours. Even the small pack has been designed with a handle to make it practical and this is relatively a new approach for this product category.